EVELYN SUN
Prior to Meta, as a founding member of Meitu's Global Creative Team, I built the team from inception to its $5 billion IPO (SEHK:1357), blending creative leadership with a deep understanding of product and technology.
At Meitu, I partnered with product and engineering to build an industry-first AR Effect Camera in 2016 and scale the AI-Powered Image and Video Editing App, BeautyPlus, to 125 million monthly active users. My work spanned Creative Direction, Product Design, Generative AI, Augmented Reality, and Creation Tools
AR EFFECTS & ART DIRECTION
2016- 2018
In addition to leading the creative innovation of product features, I provided hands-on Art Direction as well as oversaw the creation and launch of hundreds of Camera Effects for the global market, ranging from AI-based AR effects to virtual 'try-on' technologies for hair and makeup.
AI TRAINING
2017- 2019
While designing AR products, I collaborated closely with Product, Data, and Engineering teams to design, develop, and refine several generative AI models from the ground up. I managed complex design challenges, created prototypes, high-quality training datasets & benchmarks, and supported machine learning model evaluations to ensure continuous improvement
FACEBOOK
PARTNERSHIP
2017
MEITU X FACEBOOK AR CAMERA
At Meitu, we built an AR Effect Camera that reached 125 million monthly active users in as early as 2016, even ahead of Facebook, which caught Facebook's attention, In 2017 they approached us with a collaboration opportunity. I led my team in creating and pitching a set of AR experiences for the very first version of Facebook Camera, which positioned Meitu as one of the first beta partners for Facebook AR Studio.
​
In exchange, Facebook promoted the Meitu App Globally. As a result, we acquired 250 million new users with 20 million monetized Impressions daily.
​
​
FACEBOOK
OFFICIAL ANNOUNCEMENT
Facebook's Konstantinos Papamiltiadis, Director of Platform Partnerships, announced our official partnership as well as gave a sneak preview of our soon-to-be-launched AR Camera collaboration in 2017
VIRTUAL MAKEUP TRY-ON
2016- 2018
I also art-directed numerous Virtual 'Try-on' Effects for hair and makeup. One of our Halloween Virtual Makeup went viral, resulting in a 480% increase in app installs, significantly boosting user engagement and driving substantial product growth.
EVERYDAY MAKEUP
HALLOWEEN MAKEUP
INTERACTIVE GAME
2017
I led the team in developing 0-to-1 mobile AR gaming products that played a key role in enhancing our monetization strategy
​
One of our successful AR games featured an interactive experience using the rear camera, where players tapped on floating donuts in their environment to reveal hidden characters, driving user engagement and product popularity
PRODUCT DESIGN
2016- 2018
At Meitu, I spearheaded the creation & launch of industry first AR Effect Camera for the global market in 2016, with features ranging from AI-powered Image & Video Editing Tools, AR selfie filters to Virtual Makeup Try-ons, leading Meitu to win Google Play Best of 2016, in the "Top Trending" Category in multiple countries.
VIRTUAL TRY-ON & IN-APP SHOPPING
